Course curriculum

  • 2
    Section 1 - Introduction to Product Management
    • What is Product Management & What does a Product Manager do?
    • Quick Quiz - Section 1
    • Assignment: (Warm-Up) Case Exercise - Compare Hotel Booking Apps
    • Provide your response to the above assignment
  • 3
    Section 2 - Market Understanding
  • 4
    Section 3 - All about User Research
    • How to conduct user research?
    • Assignment 3: Live Case Exercise [Financial Planning App] - Calculating Sample Size
    • Assignment 4: Case Exercise [Dating App] - Conducting User Research
    • Product Artefacts - Personas & Mapping
    • Assignment 5: Case Exercise [Dating App] - Creating User Persona
    • Assignment: Case Exercise [Dating App] - Creating User Journey Mapping
    • Provide your response to the above assignments
    • Quick Quiz - User Research
  • 5
    Section 4 - Idea to MVP
    • What is a Minimum Viable Product (MVP) and how to define one?
    • Supplementary Learning - MVP
    • Running MVP Experiments - Case Study
    • Assignment 7: Case Exercise [Practo - Doctor Search Platform] - Defining an MVP
    • Response to Section 4 Assignments
  • 6
    Section 5 - Designing a Product
    • Fundamentals of Product Design FREE PREVIEW
    • Assignment 8 : Case Exercise [Booking.com] - Creating Information Architecture
    • Assignment 9: Case Exercise [Education Institution Website] - Visual Design Assessment
    • Design Sprint - What & How?
    • Usability Testing
    • Quick Quiz - Usability Testing
    • Assignment 10: Case Exercise [News Editorial App] - Idea to Design to Prototype
    • Assignment 11: Case Exercise [To Do Task Management] - Idea to Design to Prototype
    • Flight Booking App Flow Redesign
    • Provide your response to the Section 5 Assignments
  • 7
    Section 6 - Product Development
    • Epics & User-Stories : Building blocks of a Product
    • Assignment 12: Case Exercise [News Editorial App] - Epics & User Stories
    • How to create Product Roadmaps, Backlog & PRD
    • Assignment 13: Case Exercise [Food Delivery App Referral] - Developing Product Requirement Doc
    • Feature Prioritization
    • Assignment 14: Case Exercise [Flight Booking App] - Prioritization practice
    • Managing Product Development
    • Quick Quiz - Product Development
    • Your response to Section 6 Assignments
  • 8
    Section 7 - Product Metrics & Growth (Deep Dive on Metrics)
    • Understanding Product Metrics
    • Quick Quiz - Product Metrics
    • Assignment 15: Case Exercise [SaaS Startup] - Metric Dashboard
    • Product Growth Model
    • Assignment 16: Case Exercise [Shutterstock] - Product Growth Model & Metrics that matters
    • References - Google Analytics Demo Account & Product Growth
    • Response to Section 7 Assignments
  • 9
    Section 8 - Full Product Life Cycle - Live Case Study
    • Assignment 17: [Live Case] Exercise - Competitive Landscape Analysis
    • Assignment 18: [Live Case] Exercise - Market Sizing
    • Assignment 19: [Live Case] Exercise - Conducting User Research
    • Assignment 20: [Live Case] Exercise - Creating Persona & Journey Mapping
    • Assignment 21: [Live Case] Exercise - App flow / Information Architecture
    • Assignment 22: [Live Case] Exercise - Epics & User Story
    • Assignment 23: [Live Case] Exercise - Prioritizing & Defining MVP
    • Assignment 24: [Live Case] Exercise - Design (Wireframe/Mock-Ups) & User Testing
    • Assignment 25: [Live Case] Exercise - Product Development
    • Assignment 26: [Live Case] Exercise - Product Metrics & Growth Ideas
    • Assignment 27: [Live Case] Exercise - Product Growth (North Star Metrics)
  • 10
    Section 9 - Understanding Tech Terminologies for PM
    • Tech Terminologies a PM should know
  • 11
    Section 10 - Resources: Get Job as Product Manager
    • Path to become a Product Manager
    • Interview Prep - About Me & Behavioural Questions
    • Interview Prep - Product Questions
    • Interview Prep - Case Questions
  • 12
    Supplementary Learning
    • Case 1 – Importance of MVP for product launch – Airbnb